30 min
of your time well invested
1-to-1
private session with our COO.
Zero
sales pitches, just a diagnosis.
Zero
sales pitches, just a diagnosis.
A diagnostic call, designed to leave you with a clearer view of your business than you walked in with.
Mutual fit
On growth ambition, execution pace, and what it actually takes to scale systematically. If we're not the right fit, you'll know in 30 minutes.
Your constraint
Funding strategy. Acquisition readiness. Financial infrastructure. Exit positioning. We'll identify which constraint is actually slowing your scale.
Your next move
If you qualify, we'll recommend the ATM pathway aligned with the FACE methodology. If not, you'll leave with clarity on what to focus on yourself.
Ambitious operators
Curious browsers
Founders running businesses between £3M and £10M+
Those committed to systematic execution, not quick fixes
Ready to commit the resources scaling actually requires
Want a diagnostic on your business, not a pep talk
Anyone looking for a lengthy sales pitch
Founders seeking generic business advice
Those who want vague encouragement without action
Businesses below the £3M revenue threshold
A diagnostic call, designed to leave you with a clearer view of your business than you walked in with.
Mutual fit
On growth ambition, execution pace, and what it actually takes to scale systematically. If we're not the right fit, you'll know in 30 minutes.
Acquire
Funding strategy. Acquisition readiness. Financial infrastructure. Exit positioning. We'll identify which constraint is actually slowing your scale.
Consolidate
If you qualify, we'll recommend the ATM pathway aligned with the FACE methodology. If not, you'll leave with clarity on what to focus on yourself.

Marcus is the operational mind behind ATM's growth methodology. He's run the Readiness Call framework with founder-led businesses, helping them pinpoint the constraint and map the next strategic move.
Direct, practical, no fluff. Marcus asks the questions most consultants don't, because they're more interested in selling you something than diagnosing what you actually need.
Chief Operating Officer
of Add then Multiply and the Funding Focus initiative
"In 30 minutes, I'll show you exactly what's blocking your next stage of growth and whether or not
you become a client is a separate conversation."
Marcus Jones, COO

Marcus is the operational mind behind ATM's growth methodology. He's run the Readiness Call framework with founder-led businesses, helping them pinpoint the constraint and map the next strategic move.
Direct, practical, no fluff. Marcus asks the questions most consultants don't, because they're more interested in selling you something than diagnosing what you actually need.
"In 30 minutes, I'll show you exactly what's blocking your next stage of growth and whether or not you become a client is a separate conversation."
Marcus Jones, COO
Founders who came in stuck, left with clarity, and went on to fund, scale, or exit on their own terms.

Award-winning Author and Entrepreneur
'I've been working with David Horne for about 8 years. We've bought companies together, sold companies together, raised capital together. David has always been the person who's supported me through that whole process and made it stick.'

Co-Founder, London Psychiatry Clinic
'David and the Add then Multiply team joined with LPC nearly 2 years ago. They have been a pleasure to work with and have given us an efficient finance function, helped to improve our profitability and cash flow, and take the lead on several strategic initiatives.'

Founder, Rock Steady Music School
'David takes you through the numbers and the psychology of doing major business deals with visceral stories and at times it felt like I was getting the inside story from Richard Branson's special ops team.'
The FACE Methodology behind every call, built by David B Horne.

Award-winning Author and Entrepreneur
'I've been working with David Horne for about 8 years. We've bought companies together, sold companies together, raised capital together. David has always been the person who's supported me through that whole process and made it stick.'

Co-Founder, London Psychiatry Clinic
'David and the Add then Multiply team joined with LPC nearly 2 years ago. They have been a pleasure to work with and have given us an efficient finance function, helped to improve our profitability and cash flow, and take the lead on several strategic initiatives.'

Founder, Rock Steady Music School
'David takes you through the numbers and the psychology of doing major business deals with visceral stories and at times it felt like I was getting the inside story from Richard Branson's special ops team.'
The FACE Methodology behind every call,
built by David B Horne.
30 minutes. A direct conversation with Marcus. The constraint named, the next move clarified. Then it's over to you.
A read on what's actually blocking your scale
The FACE pillar your business needs right now
Your next specific strategic move to make
A direct conversation with our COO
No pitch. No fluff. Just clarity.
30 minutes. A direct conversation with Marcus. The constraint named, the next move clarified. Then it's over to you.
A read on what's actually blocking your scale
The FACE pillar your business needs right now
Your next specific strategic move to make
A direct conversation with our COO
No pitch. No fluff. Just clarity.
